Alison Testroete – Business Strategy

Alison Testroete is a famous Canadian road cyclist who moved to our country; now, alongside her cycling company where she offers “curated experiences for bike lovers”, she has started a coaching activity designed for athletes like her and for online businesses. She asked for my help to translate her texts into Italian, so I worked to communicate her message in the best possible way and to convey the specific tone of voice for her target audience, with a concrete, direct language, but one that hits the nail on the head.